PRATUM

PRATUM

PRATUM embodies the notion that our environments are just as important as what we wear inside them. Seeking to provide harmony, this company prioritizes looks that align with nature, and the balance it offers. PRATUM focuses on the Environment and Industry via designs, products and services that help us reduce our strain on the planet, or help us reclaim a sense of peace, balance and rest. Nature is the nucleus of this trend, and it will manifest in the form of biophilic designs and plant-based and natural materials and ingredients, as well as aesthetics and textures that have elemental, excavated or murky qualities. Gothic themes will surface through an interest in the darker side of nature, encompassing overgrown foliage and underground mycelium networks, and on a resourceful tip, we will see a focus on foraged elements, and a love of leftovers through the use of waste byproducts and deadstock.