Masters Thesis

PRATUM emphasizes the importance of our environments alongside what we wear, seeking harmony by aligning with nature. The company focuses on eco-friendly designs and products that reduce environmental impact and restore balance. Nature drives this trend, seen in biophilic designs, plant-based materials, and earthy aesthetics. Gothic themes explore the darker side of nature, like overgrown foliage and underground networks, while resourcefulness is highlighted through foraged elements, waste byproducts, and deadstock.